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Privacy Policy

Last Updated - July 01, 2017

Shopalyst helps brands deliver a curated shopping experience to each shopper and guide, measure and influence shoppers in their digital path to purchase, via the Shopalyst website and domain name offered from time to time (collectively, the "Website"), the Shopalyst SDK/API (the "SDK/API"), and the Shopalyst mobile application offered from time to time, if any (the "Application" and together with the Website and the SDK/API, the "Shopalyst Service"). The Shopalyst Service is owned and operated by Shopalyst Inc., a Delaware corporation ("Shopalyst", "we" or "us").

Your use of the Shopalyst Service is subject to the terms and conditions set forth in this Privacy Policy (the "Privacy Policy").


We are committed to respect and protect the privacy of the personal information we obtain through the Shopalyst Service and we have created this Privacy Policy to inform you about how we collect, use and share personal information, and about our privacy practices in general.

We are always ready to address your questions and concerns regarding this policy and our privacy practices. If you would like to contact customer service, please contact us via tos@shopalyst.com.

We continually strive to find new ways to enhance your experience with the Shopalyst Service and we may modify this Privacy Policy from time to time to reflect changes in our privacy practices. You are encouraged to review this Privacy Policy periodically and to check the "Last Updated" date at the top of the Privacy Policy for the most recent version. If we make changes to this Privacy Policy, we will notify you here, by email, or by means of notice through the Website, the Application, or any other part of the Shopalyst Service.

1.Terms of Service. Use of the Shopalyst Service is subject to the terms of our Terms of Service found at https://www.shortlyst.com/privacy_terms.html, which is hereby incorporated and made part of this Privacy Policy. By using the Shopalyst Service, you agree to be bound by our Terms of Service.

2.Types and Uses of Collected Information. Shopalyst collects two types of information about you:
a.Personally Identifiable Information. Personally Identifiable Information is information that identifies a specific person. When you engage in certain activities via the Shopalyst Service, including but not limited to creating an account, sending feedback, or otherwise participating in the Shopalyst Service (collectively, "Identification Activities"), we may ask you to provide certain information about yourself. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your name, address (including zip code), email address and/or telephone number. When you enroll in the Shopalyst Service, we may also ask you to provide us with additional information, such as credit card information. Depending on the Identification Activity, some of the information we ask you to provide may be identified as mandatory and some identified as voluntary. If you do not provide mandatory information for a particular Identification Activity, you will not be permitted to engage in that Identification Activity with the Shopalyst Service. Depending on the Identification Activity, we may not re-ask you for Personally Identifiable Information if such are already stored with us.
We may receive information about you from our partner sites where you use the Shopalyst Service, or third parties. For example, if you access the Shopalyst Service through a third-party connection or log-in, for example, through Facebook Connect, by "following," "liking," adding the Company application, linking your account to the Shopalyst Service, etc., that third party may pass certain information about your use of its service to Company. This information could include, but is not limited to, the user ID associated with your account (for example, your Facebook UID), an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. If you allow us access to your friends list, your friends user IDs, and your connection to those friends, may be used and stored to make your experience more social, and to allow you to invite your friends to use the Shopalyst Service as well as provide you with updates if and when your friends join, if applicable. We encourage you to review and adjust your privacy settings on third-party websites and services before linking or connecting them to the Shopalyst Service. You may also unlink your third-party account from the Shopalyst Service by adjusting your settings on the applicable third-party service. If you unlink your third-party account, we will remove the information collected about you in connection with that service.
We may use Personally Identifiable Information to provide products and/or services to you, administer sweepstakes and contests, enhance the operation of the Shopalyst Service, improve our marketing and promotional efforts, analyze use of the Shopalyst Service, improve the Shopalyst Service, and tailor your experience with third parties as provided below in this Privacy Policy. We may also use Personally Identifiable Information to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including our Terms of Service and this Privacy Policy, comply with applicable law, and cooperate with law enforcement activities.
b.Non-Personally Identifiable Information. Non-Personally Identifiable Information is information that does not identify a specific person. This type of information may include things like the Uniform Resource Locator ("URL") of the website you visited before coming to the Shopalyst Service or otherwise participating in the Shopalyst Service, the URL of the website you visit after leaving the Shopalyst Service, the type of browser you are using, your Internet Protocol ("IP") address, mobile carrier information, mobile device information, or general and/or aggregated location data that does constitute Personally Identifiable Information. We, and/or our authorized Third Party Service Providers, may automatically collect this information when you visit or use the Shopalyst Service through the use of electronic tools like Cookies and Web beacons or Pixel tags, as described below in this Privacy Policy. Most of the other information we collect for mobile, such as your mobile device identification and mobile device type, the request type, your mobile carrier, your mobile carrier user identification, and the content of your request, does not by itself identify you to us, though it may be unique or consist of or contain information that you consider personal.
We use Non-Personally Identifiable Information to troubleshoot, administer the Shopalyst Service, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers to measure the overall effectiveness of our products and services.

3.Release of Personally Identifiable Information. We will not sell or share your Personally Identifiable Information with other parties except as provided below:
a.Authorized Third Party Service Providers. We may provide products and services through third parties. These "Third Party Service Providers" perform functions on our or your behalf. You or We may share your Personally Identifiable Information with such Third Party Service Providers to fulfill orders, move data in or out of the Shopalyst Service, analyze data, operate the Shopalyst Service, troubleshoot and provide customer service. We may also provide personal information to individuals and companies with whom we have business relationships and may share your information with Third Party Service Providers to accomplish our administrative tasks. However, the use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.
b. Remarketing is a way for us to connect with people, based upon your past interactions with the Shopalyst Service. Third-party marketing vendors may be hired by Shopalyst to perform remarketing services. As a result, third-party vendors, including Google, may show Shopalyst ads on sites on the Internet. Third-party vendors may use cookies to serve ads based on a user's prior visits to the Shopalyst Service. Users may opt out of Google's use of cookies by visiting the Google advertising opt-out page at http://www.google.com/privacy_ads.html.
c.Acquisition. As with any other company, we could merge with, or be acquired by another company. If this occurs, the successor company would acquire the information we maintain, including Personally Identifiable Information. However, Personally Identifiable Information would remain subject to this Privacy Policy.
d.As required by law. We reserve the right to disclose your Personally Identifiable Information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on us, enforce or apply this Privacy Policy, Terms of Service or other agreements or protect the rights, property or safety of the Shopalyst Service, users of the Shopalyst Service or others.

4.Release of Non-Personally Identifiable Information. We may disclose or share Non-Personally Identifiable Information with Third Party Service Providers and the general public. For example, we may share aggregated demographic information (which does not include any Personally Identifiable Information) or use Third Party Service Providers to track and analyze Non-Personally Identifiable usage and volume statistical information from our users to administer the Shopalyst Service. We may also publish this aggregated information for promotional purposes. Such data is collected on our behalf, and is owned and used by us.
We may use Third Party Service Providers to serve ads when you participate in the Shopalyst Service. These companies may use Non-Personally Identifiable Information about your visits and use of the Shopalyst Service, and visits to other websites or locations in order to provide, through the use of network tags, advertisements about goods and services that may be of interest to you.

5.Updating Information. If you are enrolled in the Shopalyst Service, you may change any of your Personally Identifiable Information by logging into your account and accessing the "User Profile Page" section of http://www.shortlyst.com/. We encourage you to promptly update your Personally Identifiable Information if it changes, as out-of-date Personally Identifiable Information may negatively affect the quality of your Shopalyst Service experience.

6.Choices on Collection/Use of Information. You can always choose not to provide certain information, although a certain level of information is required to engage and participate in the Shopalyst Service. You cannot opt-out of Administrative Emails. "Administrative Emails" relate to your activity on the Shopalyst Service, and include but are not limited to emails regarding your account, requests or inquiries, and purchases of products and services. If you do not want to receive promotional emails from us, you may elect to opt-out of receiving promotional emails at any time after registering by e-mailing us at tos@shopalyst.com or by hitting the "unsubscribe" button at the bottom of any of our e-mails.

7.Security of Information. We offer you multi-factor verification when you access your Personally Identifiable Information, you can access your Personally Identifiable Information via the Shopalyst Service with your password and username. This password is encrypted. We advise against sharing your password with anyone. If you access your account via a third-party site or service, you may have additional or different sign-in protections via that third-party site or service. You need to prevent unauthorized access to your account and Personal Information by selecting and protecting your password and/or other sign-in mechanism appropriately and limiting access to your computer, browser, or mobile device by signing off after you have finished accessing your account. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. In the event that we believe that the security of your information may have been compromised, we may seek to notify you of that development. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to. We may encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable Information is safe as it is transmitted to us. However, no data transmission can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies that do the same, we cannot guarantee the security of any information transmitted to or from or via the Shopalyst Service, and we are not responsible for the actions of any third parties that may receive any such information. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify users whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
We restrict access to Personally Identifiable Information to our employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

8.Data Tracking
a. To facilitate and customize your experience with the Shopalyst Service, we may store cookies on your computer or other similar device through which you access the Shopalyst Service. A cookie is a small text file that is stored on your computer or other device for record-keeping purposes that contains information about you. We use cookies to save you time while using the Shopalyst Service, remind us who you are, and track and target your interests in order to provide a customized experience. Cookies also allow us to collect Non-Personally Identifiable Information from you, like which pages you visited, what links you clicked on, and how you used the Shopalyst Service. We may use Third Party Service Providers to display advertisements on the Shopalyst Service. As part of their service, they may place separate cookies on your computer or similar device. We have no access to or control over these cookies. This Privacy Policy covers the use of cookies by the Shopalyst Service only and does not cover the use of cookies by any Third Party Service Provider. Most browsers automatically accept cookies, however you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Shopalyst Service may not work properly.
b. Tracking Devices. We may use other industry standard technologies like pixel tags and web beacons to track your use of the Shopalyst Service, or we may allow our Third Party Service Providers to use these devices on our behalf. When you access the Shopalyst Service or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on the Shopalyst Service, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our marketing partners for the same purposes.

9.Privacy Policies of Third Party Websites. This Privacy Policy only addresses the use and disclosure of information we collect from you via the Shopalyst Service. Other websites or services that may be accessible through the Shopalyst Service may have their own privacy policies and data collection, use and disclosure practices. If you use, link or visit any such website, we urge you review the website's privacy policy. We are not responsible for the policies or practices of third parties.

10.Notice of Privacy Rights to California Residents. California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act ("COPPA") and the California Business and Professions Code. As required by COPPA, we will provide you with the categories of Personally Identifiable Information that we collect through the Shopalyst Service and the categories of third party persons or entities with whom such Personally Identifiable Information may be shared for direct marketing purposes at your request. California law requires us to inform you, at your request, (1) the categories of Personally Identifiable Information we collect and what third parties we share that information with; (2) the names and addresses of those third parties; and (3) examples of the products marketed by those companies. COPPA further requires us to allow you to control who you do not want us to share that information with. To obtain this information, please send a request by email or physical mail to the address found below. When contacting us, please indicate your name, address, email address, and what Personally Identifiable Information you do not want us to share with our marketing partners. The request should be sent to the attention of our legal department, and labeled "California Customer Choice Notice." Please allow 30 days for a response. Also, please note that there is no charge for controlling the sharing of your Personally Identifiable Information or requesting this notice.

11.Children. The Shopalyst Service are not directed to people under the age of 13. If you become aware that your child has provided us with personal information without your consent, please contact us at tos@shopalyst.com. If we become aware that a child under 13 has provided us with personal information, we take steps to remove such information and terminate the child's account.

12.Customer Service. For assistance or questions regarding this Privacy Policy or the Shopalyst Service, you may contact us at tos@shopalyst.com.